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What is sleeper hit?
A type of media that found success years/months/weeks/days after its release.
Duncan Laurence’s Arcade, which is a song, is an example of a sleeper hit. It represented the Netherlands (and also their winning song) at the 2019 Eurovision Song Contest and later went viral on TikTok in 2021.
sleeper hit - video
Sleeper hit - what is it?
Generally any type of media that is marketed as under the radar, yet is of quality to have been a top tier marketing tool.
"That game is definately a sleeper hit, easily worth my twenty dollars!"