|
|
What is marketing tool?
The creation marketers use to identify and co-opt "street lingo" or style to help them market to teenagers effectively. This website is a fine example. No doubt these words and definitions will be used in the next Sprite commercial, or by Carson Daly.
Urbandictionary.com seems like a "for the people- by the people" site devoted to counter-culture, but it's really just a marketing tool.