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What is youthenize?
Opposite of brand euthanasia ... engendering your brand with younger age cohorts.
“Maverick” marketing is often harnessed to “ Youthenize ” a brand. “Youthenize” is a consulting word originated by the New England Consulting Group. It essentially means that unless you keep a Brand fresh and contemporary with emerging age cohorts, eventually you will have to “euthanize” it. “Youthenize” or “euthanize” your Brand.
youthenize - meme gif
youthenize - video
Youthenize - what is it?
Oliver: "Something the youth would interpret differently than the older crowd."
K: "Do you want a Jaffacake?" - O: "Is that a youthenism? "
What does "youthenize" mean?
To make one look or feel younger
With her/his new hair color, cut & style she/ he was YOUTHenized instantaneously!