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What is market research?
This is when the business goes out and does its own research. This will be done either face to face or over the phone/internet or by post. Many things can be done towards this e.g. questionnaires can be filled out.
Primary market research
market research - video
Market research - what is it?
If you are ever doing anything random,weird, or downright creepy just simply call it "market research" and it is automatically okay.
"hey frank, why were you stalking that girl?"
"i was just doing some market research."