Definder - what does the word mean?

What is intentional fashion?

Fashion garment/s that is purposeful and brings attention to and or positively benefits a worthy cause or charity. For example an awesome picture of a cool whale design on a tshirt, with a percentage of sales going to a whale conservation charity.

I found this cool little indy tshirt shop online, they stock all of the latest intentional fashion brands.

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intentional fashion - video