1. Going from one end of the spectrum to the other because you are going to die.
2. Leaving what you're known for to get even more money for a new trendy style.
3. Going goth, cause they read a book.
4. Selling out.
1a: Finding God because you are almost dead. 2a: Writing about Christ because it's the new fad. 3a: Ahhh, they read interview with a vampire now they are going Anne Rice on us.