What is Idee?

She is the babymylovesosweet of my life.

"knock, knock? Who's there? Idee. Idee who? It's just idee Hehe"

Idee - meme gif

The ads with those mysterious looking ladies for jewelery and shit.

I saw a ideeli ad on urban dictionary with a mysterious looking lady, the one with the big boobs. Then I wrote a definition down for it.