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What is the Bierman phenomenon?
The theory that the aftereffect of prolonged time spent in the presence of an associate, leads to a higher chance of developing a romantic interest in them. The affection could be mutual or one-sided.
Unsubstantiated studies show that this phenomenon also presents itself when an individual's thoughts are consistently filled with any type of reference to the opposite party.
Guy 1: Dude, I think I love this chick.
Guy 2: Could just be the Bierman phenomenon. Spend some time away from her. Think about something else. The feelings will probably go away.