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What is social ammunition?
Information learned from Internet websites that can be shared with friends and used as conversation starters. Showing off how much one knows about what is popular on the Internet and knowing what is currently going 'viral'. This information becomes 'social ammunition' when it is used outside of the Internet.
Jonny is always on the Internet finding stories to use as social ammunition when we have coffee.
He is always the first to find funny YouTube videos and links to interesting things.
social ammunition - video
