What is smells like beef?

A video originally posted on YouTube that later becomes a meme.

By the way, just search I smell like beef on YouTube.
I SMELL LIKE BEEF

Kid: I smell like beef.
Adult: OH HONEY NO U SMELL BADDDD

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smells like beef - video

Smells like beef - what is it?

Used to describe an awkward situation or conversation. Said in the middle of an awkward conversation.

*In an awkward conversation* "it smells like beef in here"

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