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What is sales channel?A prime consideration for every enterprise, even not-for-profits and charities, is what their sales or distribution channels are or will be. These are channels that you sell into and can take years to develop. “Craig Miguelez met up with Jack MacGregor to discuss Craig’s new auto feed system for major bulletin board and classified ad services. Craig realized at once that Jack had developed an amazing sales channel over the last four years—he does professional photography for REALTORS and has more than 1,200 clients. Craig’s pitch to Jack was simple: ‘You resell my auto feed system through your sales and distribution channel to your clients for $30 and you keep $10. My system will make sure that their listings are always up to date on these bulletin board and classified ad services, you’ll make $12,000 per month of recurring revenue with almost no marginal cost and I’ll be able to acquire 1,200 new clients in one fell swoop.’” sales channel - video |
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