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What is purity spiral?A phenomenon within an ideological group wherein member's of the group consolidate power or gain recognition by dejecting or disavowing lesser ideologically devoted members. Things were going great at the meetings until Karen decided to accuse Stan of not doing enough for the cause. That's where the purity spiral began. Now hardly anyone goes to the meetings or rallies. purity spiral - videoPurity spiral - what is it?A social ratchet effect within a community. A process of moral outbidding, unchecked, which corrodes the group from within, rewarding those who put themselves at the extremes, and punishing nuance relentlessly. After Louise denounced Nike as bourgeois, the village fell into a purity spiral where first Nikes, then all sneakers, then all shoes, and later, socks, were burnt on a pyre by the villagers. |
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