Definder - what does the word mean?

What is it’s not about winning, it’s about sending a message?

Phrase from the internet funny man himself, Alpharad. This means that styling on your opponent is much more important than winning the game. Usually used in Smash Bros.

Opponent: “Why did you go for that forward aerial offstage with no jump?”
Alpharad: “Because it’s not about winning, it’s about sending a message.”

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it’s not about winning, it’s about sending a message - video