What is it takes a lickin' and it keeps on tickin'?

1. A Timex slogan stating that their wristwatches could take a beating and still tell the correct time.

2. When someone in a fight in a movie is beat up more than what would cause a real person to die, yet still survives and fights back.

1. TIMEX: It takes a lickin' and it keeps on tickin'.

2. Achilles was shot several times with arrows and then I said, wow, it takes a lickin' and it keeps on tickin'. Then he got shot in his tendon.

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it takes a lickin' and it keeps on tickin' - video