What is hella bread?

An undisclosed amout of money, usually a big sum.
Famously it is coupled with 17 cents, hella bread.17 sents

How much is that gorgeous car for?
It probably costed hella bread, and 17 cents

hella bread - video

Hella bread - what is it?

Quite a lot of money

Yo dis nigga got HELLA BREAD.17