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What is going full bro?
The act of any individual not typically regarded as possessing alpha-male tendencies (that is, a person not viewed by others as a "bro") behaving in a manner a casual observer could reasonably describe as "bro-like." This metamorphosis from nonbro to bro is most commonly witnessed during rush week on college campuses, although the act of going full bro can manifest itself at almost any occasion.
Kevin Spacey's dropping an unfiltered f-bomb in his acceptance speech during the 2015 Golden Globes has been described by the bro authorities as a classic case of going full bro.
going full bro - video
