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What is fleeting demographic rule?
1. A gimmick or storyline may be reused freely and safely after a few years of dormancy.
2. The unwritten rule that, after a given number of years, there has been enough turnover in the fanbase that a writer can re-use the same gimmicks and storylines with impunity.
The fleeting demographic rule allows YouTubers to reuse jokes and catchphrases after they have become repetitive.