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What is bloody awful?
When something goes gosh-darned wrong or is just a such a rudy nuisance you won't jolly-well put up with it any more! Often something that is bloody awful can make you spill your brandy or cognac. Also something particularly dire, in a disparaging way.
William "I say my man don't you just think that England's performance was bloody awful?"
Commoner "True dat, guv, but bit of a SNAFU anyways tbh."
Interviewer "How do you rate BP at the moment?"
Pelican "Bloody awful!"