What is bellybutton bargain?

A bellybutton bargain is someone who is rather large/heavy/fat/overweight/or pleasantly plump.
It can also mean that someone has an obsession for bellybuttons

Person1:Jude man look, it’s a bargain.

Person2: holy shit man you’re right, that is a fucking bellybutton Bargain.

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bellybutton bargain - video