What is Yeezy season?

Often stylized as "YZYSZN", Yeezy Season usually means one of two things
- Time of year which Kanye's products will be enjoyed/purchased
- Name of his fashion line
The term originates from Kanye's fashion line, and the first song of studio album Yeezus, "On Sight"
"Yeezy season approachin'
Fuck whatever y'all been hearin'
Fuck what, fuck whatever y'all been wearin'
A monster about to come alive again"

Friend: Hey, new Kanye album this Friday, Yeezy Season is in full effect!
Other friend: LET'S GOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

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Yeezy season - video