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What is The intent is to provide players with a sense of pride and accomplishment?
EA's justification on reddit for Star Wars Battlefront 2, claiming they weren't money hungry assholes, but the reply received over 600,000 downvotes.
EA: The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.
EA: *Gets over 600,000 downvotes*
EA: Shit.