What is THE BLUEBELL EFFECT?

When someone will go from last to first place in any competitive game, especially Curve Fever, within the last few moves or moments of the game.

Person 1: Only 10 more points to win, and I'm beating everyone by at least twenty points!
Person 2: THE BLUEBELL EFFECT!
Person 1: GOD DAMNIT

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THE BLUEBELL EFFECT - video