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What is Reputational laundering?Reputational laundering - the act of appearing to do good publicly in order to offset a negative image. A technique usually employed by individuals or corporations who have made their money in a morally questionable fashion and who wish to appear to have a moral conscience. Given that it has just paid record fines for insider trading, PJ Gormanβs effort to support a youth programme in the inner city is little more than reputational laundering. Reputational laundering - videoReputational laundering - what is it?When Betsy DeVos, Mick Mulvaney, and Elaine Chao say they are leaving the Trump Administration because they have principles, but we all know itβs less than two weeks before they would be out of their jobs anyway and they just want to save their social standing and careers in the future. Plus, they have no principles or integrity. These reputational laundering attempts coming out in the final hours of the Trump White House are fooling no one. |
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