What is KJP?

(Kiel James Patrick) an overpriced line of American-made bracelets and "preppy" clothing promoted by a fresh-looking dude with his hot girlfriend through Instagram posts.

Prep 1: that's a nice rope bracelet, my man!
Prep 2: yeah, man. It only cost me $70. I wanted to look preppy like KJP on Instagram.

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KJP - meme gif

KJP - video