What is Go to gingerbread man?

A more kid friendly way to say "go to hell" inspired by the newer version of Candyland where the first symbol space is a gingerbread man.

1: Matt was on the last space before winning the game of Candyland and everybody else yelled simultaneously "GO TO GINGERBREAD MAN!"

2: "You'll never have any friends." - Person 1
"Go to gingerbread man." - Person 2

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Go to gingerbread man - video