What is Evolving Personalized Information Construct?

According to the Museum of Media History - The "Evolving Personalized Information Construct" is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now - from blog entries, to phone-cam images, to video reports, to full investigations. Many people get paid too - a tiny cut of Googlezon's immense advertising revenue, proportional to the popularity of their contributions.

The evolving personalized information construct is so going to feature on xkcd.

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Evolving Personalized Information Construct - video