What is when the going gets good?

a phrase used to indicate that something with happen when begin to happen. The phrase says 1) that things are going to get better and 2) that is when the mentioned event or state of being will commence.

see also: the going is good good going and how's it going

example 1:
guy: "do you think 3 people will be enough to run an entire company?"
boss: "it's enough to start with, we'll hire more when the going gets good"

example 2:
dude: "yo man, I heard you started dealin' again... you buy yerself a new TV set yet"
other dude: "nah man, I aint ballin yet, but you know i'll hook myself up when the going gets good, dig?"
dude: "werd"

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when the going gets good - video