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What is store brand?
The superior brand choice for the enlightened masses. These enlightened individuals realize that name brands and store brands are literally one and the same. The only difference is that you're paying more for the label on the can, and only suckers and conformists fall for that. Organic brands, however, trump both store and name brands. Mainly self-actualized people buy organic brands.
In summary:
organic/healthy brands > store brands > name brands
Some dude: *buys name-brand chips*
Me, an enlightened cashier: Hey, you know you can save $2 by buying the store brand alternative, right?
store brand - video
Store brand - what is it?
less popular discount version of a product
Goro is such a store brand machamp