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What is smell the coffee?
When you hustle all day, keep working like crazy and are in execution mode 24/7, you often forget to recognise the amazing things you've built and done along the way.
That's when you need to take some time, reflect, recharge and be proud of what you've achieved: That's "smelling the coffee", or "smell the coffee".
"I've been working non-stop on these projects for the last quarters! It's crazy!"
"You should definitely take some time to reflect. Take a step back! Don't forget to 'smell the coffee'..."!
smell the coffee - video
Smell the coffee - what is it?
to become aware and take action before it's too late
Our party keeps losing the presidential election. Wake up and smell the coffee.