What is silver or lead?

Silver or lead. In short, it means "accept this money or get shot". Accept a bribe or be assasinated. Do what the hell I tell you & I will make it worth your while or I will blow your head off.
Get it?
Common dialogue for the mexican drug cartels.

Oye! Plata o plomo pandejo.
"Listen here sucker, play along or its lights out".
Silver or lead: money or a bullet.

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silver or lead - video