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What is exactly what it says on the tin?The label on the item in question is self descriptive, and leaves no doubt as to what is contained in the package. "This label says 'fireworks'. What's in the box?" "Exactly what it says on the tin. exactly what it says on the tin - videoExactly what it says on the tin - what is it?Someone with little technical knowledge who gives a review of a product or service would say this phrase. John: "How is your new camera?" What does "exactly what it says on the tin" mean?Originally from advertising for Ronseal woodcare products this phrase was quickly picked up by the public and turned into a general purpose phrase meaning "the name describes exactly what it is". This must be one of the most successful advertising slogans of all time. Of course Ronseal have trademarked it! Second class post - it does exactly what it says on the tin! |
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