What is every hole's a goal?

(Chiefly British) Perhaps alluding to soccer/football, this is the ribald motto, usually, of men who have been much drinking alcohol together... The resultant inebriation makes them extremely indiscriminate of the target for their ever-increasing horniness.

Rugby player #1: "Nigel, with one more Guinness down your neck, you're liable to go home with a tranvestite!"

Rugby Player #2: "Ay, mate, every hole's a goal, as they say. Cheers!"

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every hole's a goal - video