Definder - what does the word mean?

What is Your call is important to us?

Perhaps the biggest bit of corporate and public-sector BS ever foisted upon us as middle- and lower-economic class people. Usually indicates that you'll have to endure ten to thirty minutes of bland wallpaper music or loops of repeated advertisements before a real human voice gets on the phone.

I tried to call my insurance company to find out about their rates for fire insurance, but all I got was "your call is important to us"!

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Your call is important to us - video