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What is WHAT THE BUCK?
The war in Ukraine had made its mark on the current economic and political climate. From the jaw-dropping price of gas and utilities to drastically elevated prices of goods and services, the burden was felt by all. This, coupled with rising inflation (nearly 9%) and the increase of costs of essential goods (to over 33%), without comparative salary increases leads to frustration and disbelief. Jackson Hewitt’s target market of HHI of $15k to $75K was inversely affected compared to the higher HHIs of $75k+. To coin the phrase, “the rich get richer, and the poor get poorer “ felt a very apt sentiment for this target audience. The phrase "What the Buck? expresses this sentiment. Particularly for the working class.
Retailer: That will be $27.99, please! (for your half sandwich, pack of chips, and a soda).
Customer: What the buck? (Showing disbelief and shock at the cost of living!)
WHAT THE BUCK - video
WHAT THE BUCK - what is it?
What the Buck is a very popular comedy celebrity news program on Youtube presented by Michael Buckley.
What the Buck has over 59,000 subscribers, several million viewers each month and is the top rated show on all of YouTube.
He uses the catchphrase "I had to have it!" often in his shows which has become very popular among viewers and is a piss take of a Sarah Jessica Parker perfume advert.
If you want to know more I recommend you watch some of the videos on youtube.
"I had to have it!!"
A popular catchprase off the show, what the Buck