What is Pinto da Costa?

Jorge Nuno Pinto da Costa is a mythic mob leader from Porto(Portuguese city) well known by is work has president of the city club(F.C.Porto) for 31 years(still counting), because of him the club achieved 4 major European titles and 20 league titles , one of his major leadership technique was , and probably is, bribing referees with prostitutes using the code name "fruit"