Definder - what does the word mean?

What is If it bleeds it leads?

basically means that the media loves violence. television, radio, and film will for the most part have much higher ratings if it's about a bunch of people getting murdered rather than something nice, like somebody saving a cat from a tree. ultimately, it's a statement about america's fascination with violence.

Johnny: you watch the news today? it was awesome, 500 people got their heads chopped off!

Tommy: hey, if it bleeds it leads.

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If it bleeds it leads - video

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