What is Help, I've fallen, and I can't get up?

a catchphrase from some old 80's tv commercial for LifeAlert, a device geared toward the elderly that supposedly was supposed to save them if they became stranded. usually an old woman says it

old hag -"Help, I've fallen, and I can't get up!"

mustachioed dispatcher- "We're sending help right away!"

tv shows ambulance racing down street

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Help, I've fallen, and I can't get up - video