What is Going Duke's?

1)A method of existence that transcends all conventional boundaries and focuses purely on representing the exhilarating here and now in all of its splendor and feeling, discarding vestigial aspects of life such as reason or truth.
2)The act of converting to this way of life

Dude a: I'm totally going Duke today!
Dude b: Rad, be sure to write a book.
Dude a: Totally...
Dude b: Don't forget the yellow aviators.

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Going Duke's - video