What is Don't wimp out?

phrase used in a game much like "punchbuggy" or "monkeys always look". Origin: l'oreal hair products advertisment.

you:"Hey jane?"
Jane:"Yeah?" (or) "what?"
you (pointing your finger at her much like the model on the l'oreal ad):"Don't wimp out!"

you win the stupid game!

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Don't wimp out - video