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What is BATNA?
An acronym for Best Alternative To a Negotiated Agreement. The best alternative that a negotiating party can take if an agreement cannot be reached. The concept was developed by Roger Fisher and William Ury in their book “Getting to Yes: Negotiating Without Giving In.”
The President was terrible at negotiations , his BATNA, typically meant at best widespread suffering of others, to further his personal interests.
BATNA - meme gif
BATNA - video
